James Lee, Asia's hitmaker, is set to show his maturity and significant growth in his upcoming official music video for "LIAR."
After he released his second extended play called Castles, James Lee shared his performance that showcases his growth through his music scene with the premiere of his official music video, "LIAR." The song reflects on James' strong foundation, and with his experience, he put it through his emotional and relatable songwriting.
LIAR is a beautiful combination of acoustic fingerstyle guitar with the '80s and a hip hop outré that wraps up the piece with an unexpected groove. This new piece with the singer-songwriter's genre will leave listeners wondering why they are bobbing their heads while getting caught in their feelings.
Since James Lee desires to connect more with his fans, he provided various offers for fans' names to be included in his credits for the music video. Also, a replacement song per month campaign is about for launch on September 4th.
Several K-pop artists and other idols he had collaborated with brought additional success to his career. The list includes Sooyoung Choi of Girls Generation (5.4 million followers), Angelababy (7.8 million followers), Jannine Weigel (1.7 million followers), Kevin Woo (705,000 followers), and Jason Zhang (452,000 followers). He also produced music for other artists and has had two #1 singles in China since 2018.
James Lee gathered with over 41,000 monthly listeners on Spotify and a total of almost 1,000,000 on Youtube. His music was featured in several streaming channels like Hypebeast, Billboard, Earmilk, UPI, and Rolling Stone India.
And over time, James has steadily grown loyal after starting from scratch - a testament to his authenticity and skill to attach with his fans through honest and relatable music. James continues to remain in-tuned together with his growing fanbase daily through his socials, with a reach of just about 300,000 worldwide.