Here are the brand reputation rankings for Singers released by the Korean Business Research Institute for August!
The determination of the singers' rank was analyzed through the singers' consumer participation, media coverage, interaction, and community awareness indexes, using big data collected from July 22 to August 22.
BLACKPINK rose to the top spot from being the third for July's brand reputation for singers. This month, the quartet garnered an index of 17,480,886, which marks a whopping 54.98 percent increase in their previous score.
The girl group who's about to release their new single "Ice Cream" with Selena Gomez on August 28 scored a brand reputation index of 11,426,057 last month. Meanwhile, on August 23, at approximately 1:25 Am, KST, the quartet's music video for "How You Like That" surpassed 450 million views in record time, making the video reach the milestone in just 57 days and 7 hours.
BTS, the top notcher last month, now placed second and was enjoying a 35.21 percent rise in their index. The record-setter septet boy-superstars experienced a brand reputation index of 16,410,548.
Furthermore, the latest English-language track MV of BTS, "Dynamite," is now officially holding the highest number of views in its first 24 hours. The disco-themed music video garnered 101.1 million views in 24 hours of release, breaking the overall record set by BLACKPINK's "How You Like That" at 86.3 million views.
Finally, "Mister Trot's" winner Im Young Woong placed third from being the second last month garnering the brand reputation index of 12,257,963, which marks a slight increase of 7.28 percent.
Eyes here for the full list of singers who made it to the top 30 this month!