The Korean Business Research Institute now reveals the August brand reputation rankings for individual idols!
According to Soompi, the rankings' determination is analyzed through consumer participation, media coverage, interaction, and community awareness indexes of 1,425 idols basing the July 29 to August 29 big data collection.
Top on the list is the global ambassador for Chanel, BLACKPINK's Jennie, with a brand reputation index of 10,509,374, which marks a whopping 553.74 percent increase score since May (the last time the rankings were published).
Jennie's high-ranking phrases in her keyword analysis included, "SOLO," "YouTube," and "individual poster," while the singer's highest-ranking related terms comprised "admire," "surpass," and "bewitch." Her positivity-negativity analysis garnered a score of 90.74 percent positive reactions.
Top 2 this month is BTS' Jimin having a total brand reputation index of 9,814,771. The singer's garnered score marks a 29.96 percent increase in his score in May.
Jimin also ranked first in the August brand reputation rankings for boy group members. He scored a total brand reputation index of 6,476,311 with high-ranking phrases "Filter," "Promise," and "Run BTS" in his keyword analysis.
Moreover, Kang Daniel placed third on the ranking enjoying the 56.90 percent increase from the previous order and garnered a total brand reputation of 7,970,334. The singer also ranked fourth in the August singer brand reputation rankings.
Meanwhile, BTS V and BTS Jungkook ranked fourth and fifth in the Korean Business Research Institute's rankings.
Here are the top 30 for the August's brand reputation rankings of the individual idols!