GOT7's Jackson is bold in his latest feature for the French luxury company "Cartier."
In Cartier's black-and-white endorsements for its new product "Pasha de Cartier" watch, Jackson showed elegance alongside Academy Award winner Rami Malek, actress Maisie Williams, and musicians Troye Sivan, and Willow Smith.
Cartier released the campaign photo and video for its new "Pasha de Carter" watch, launched in September 2019.
The photo consisting of five global artists going on "five authentic journeys," as described by BAZAAR, showed an individual's uniqueness in elegant and stunning pieces. The artists portrayed the campaign in a black and white photo, striking a vivid pose with confident facial expressions.
Meanwhile, the video released showed individual scenes, with artists saying the phrases individually, "Make your own history," "Stay true," "Be yourself," "Explore," and "Break boundaries."
According to Arnaud Carrez, the marketing and communications director of Cartier International, "Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success directly linked to its extroverted design, power, and graphic nonconformist."
"It is as edgy as ever and in tune with today's new generation of creators. These new Pasha ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents, and generosity," reported by Harpers Bazaar.
Jackson was born and raised in Hong Kong. He pursued a career in K-pop in 2011 and trained for two and a half years training before debuting with GOT7 with the single "Girl Girls Girls" on January 16, 2014. Aside from promoting with GOT7, Jackson is also active in Mainland China as a solo artist and television host.
JYP Entertainment announced Jackson's solo career and introduced his first solo album in China on June 26, 2017. He then released his first single "Papillion" and debuted at No. 1 on Billboards China V.
According to STYLE, Jackson told Bible magazine in April 2019 that he wasn't a music guy originally and that he was an athlete. He wants to share stories about going for your dreams, working for it, and making them come true.
