Jay Park was named as one of the best directors in Korea among various artist management companies. Jay Park heads the biggest hip-hop company in Korea, AOMG.
He once said, "I don't need to make a profit to my musicians; for myself, I can generate profits." Since Jay Park doesn't consider his label-mates a revenue method but rather a talent for discovery and promotion, AOMG is undoubtedly a conceptual paradise.
Below are four main reasons why AOMG is a true hip-hop artist's unique and ideal place.
ARTISTIC FREEDOM
As he formed AOMG, Jay Park 's ideology was to let the artists thrive in their personalities, and always has been. AOMG also aims to support the artistic interests of each artist.
Jay Park pledges to his artists on various occasions that he will not benefit from their work. The pledge helps the artists in the Korean hip-hop scene to develop, innovate, and eventually be unique voices.
Several AOMG musicians have spoken on how to produce songs in such an unselfish setting. It is a beautiful gift.
HIGH SALARY
AOMG 's policy of splitting income between the company and artists is also a fantasy for many K-Pop stars. In many Television shows, AOMG hip hop artist Loco clarified, "AOMG is different from other companies because it enables the musicians to benefit more." Jay Park pays well to his musicians to carry on playing and creating. The bulk of AOMG artists have been made loyal to the label by this rule.
CONTINUOUS COLLABORATIONS AND PROMOTIONAL ACTIVITIES
In efforts to support the company's artists, Jay Park used his position as a well established K-Pop icon artist to provide the right publicity that his artists deserve.
It demonstrates the dedication and commitment of Jay Park to explore new hip-hop talents in Korea and to support those talents to become firm, successful artists. Jay Park also features in the latest albums and singles of his company musicians.
Through his strategy, these partnerships also capture the attention of the supporters. AOMG artists love and value the constant support and encouragement of their boss.
FAMILY LEVEL RELATIONSHIP
AOMG needs everybody on the company to feel like they belong to a large extended family. Jay Park always leaves his way of making sure his artists feel a sense of belonging. This is evident through his actions, such as the gold necklaces he handed out in 2014 to AOMG artists and staff.
Moreover, AOMG musicians, such as Simon Dominic and Gray, often mention their profound relationships, hanging out and chatting on TV shows.
