NU'EST's Minhyun poses for Esquire Magazine in an innocent look with Moncler's outfits.
The campaign seeks to answer the question, "What does Moncler mean to you?" with a collection of photos sourced from different accomplished individuals in the creative community, wrote Flaunt.
Since 2019, Minhyun has been an active brand ambassador for Moncler and was noted as the only Korean celebrity to be able to participate in the circle. The singer-actor considers Moncler as a new beginning and challenge, and a long-time friend he hopes to be with for a long time.
Minhyun sat down for an interview with Esquire magazine after the photoshoot. He talked about his music and its power to bring people together, wrote Soompi. The Moncler ambassador hopes that people will feel happy every time they hear his music. "I'm always thinking about how I can take happy moments in my day-to-day life and relay that to other people," he said.
The actor also talked that NU'EST's fans- L.O.Λ.E is his source of inspiration. He chose his supporters as a support system because of their undying support. That is why he chose them above others without hesitation.
With the actor talking about his goal and wishes, he expressed about the efforts he does in trying his best to become a better person on the inside. And also, to see the world from a broader perspective.
This year, Minhyun was also chosen as the first official ambassador in South Korea for the British perfume brand "Jo Malone London." According to media sources, the company chose the singer because his fresh and modern image can adequately express Jo Malone's brand.