Despite the long dry spell, the competition on YG Treasure Box with 28 trainees, and the loss of a crew member, K-pop group TREASURE has been successful this year, even before its debut. Here are the reasons TREASURE will be in the K-pop industry for a long time.
TREASURE has appeared on the Billboard Social Chart four times before the group's debut single release. YG Entertainment K-pop group first appeared in May this year, then re-appeared in June and got its most significant hit on July 18.
With that said, TREASURE surpassed X1 and SuperM on the Billboard Social Chart, becoming the fastest K-pop group to enter the industry before its debut. The all-male group set the record within 69 days, an almost two-month gap from X1, who had ten days before their debut.
TREASURE set the bar high with a back-to-back sales from their debut album 'The First Step: Chapter One.' The debut album reached 200k of pre-ordered sales on its first day, adding another 100k sale during its second day.
The boy group broke the inter-agency record as the highest debut album sales among YG Entertainment artist as a rookie group, beating CRAVITY's 'Season 1 Hideout: Remember Who We Are' with 52,000 pre-order sales.
TREASURE also set the record for the most V Live likes hitting the number one spot. A Twitter statistic-related account release a list with the group on the top spot. Behind TREASURE is from YG Treasure Box Idols Hyunsuk' 'Dairy Cam' and Mashiho's vertical cam of 'Going Crazy.'
In other related news, YG Entertainment releases PR videos of TREASURE, highlighting the group's 12 members. The PR videos showcase personal details of all the 12 members of the K-pop idols, allowing the fans to get to know them better, sharing their talents, unique personalities, cute nicknames, and more.
TREASURE is set to debut their hit single 'Boy' on August 7 from their album 'The First Step: Chapter One.'
